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Initiate Contact With Us
If
you understand what we need, then you'll be more able to start a
positive dialogue by contacting the right person for the right reasons.
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Products Above all, we want products. Everything you send or tell
us should be about your product.
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Press releases Make
them topical and product orientated - they'll have
a better chance of being read.
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Phone calls If you cold
call, you'll be asked to send a press release and
review product.
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Email Some editors prefer
to receive press releases by email, so ask each
editor their preference. You can also send press releases to
our central electronic database at pcworld@bangla.net
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Web sites If you have a Web site, include the
address on your press release. If your product
can be downloaded from there, include its exact
location and file name.
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Demonstrations If your product justifies an
expert walk-through then call and arrange a time
when you can come in and give us a demonstration.
Your demo should be brief and concise, explaining exactly
what's good about product, who it's for and how it works. In the
case of an upgrade, we'll want to know how it's been improved.
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Events A lunch, party or event can be the quickest
way to bring your product to the attention of
many editors. Such events are treated as work
however, so make them work for you too.
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Finally... Remember that getting editorial
coverage is a process of trade-offs, like any
other business exercise. We never guarantee coverage,
and we never guarantee favourable coverage. But if you help
us to do our job, we can help you do yours, ensuring that your products
are being read about by people who you know want to buy them.
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